Swipe Files

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2/19/2024
2 : 7

📂 Use surveys to find patterns in value propositions and buying triggers

​ ​ Today's newsletter is proudly supported by Embarque 🎉 ​ For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS Marketing
2/12/2024
16 : 14

📂 Doing away with award winning web design

​ ​ ​ ​ Today's newsletter is proudly supported by xFusion 🎉 ​ A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing
2/12/2024
16 : 14

📂 The best way to scale video marketing for your SaaS

​ ​ ​ ​ Hey friends, I'm stoked to share that I've partnered with Videodeck as an official partner of the Swipe Files newsletter. Their founder Heleana has been a trusted source of video
2/8/2024
14 : 24

📂 Use online sleuthing to mine reviews and conduct competitive analysis

​ ​ Today's newsletter is proudly supported by Dofollow 🎉 In an era where content creation is easier than ever, content authority is the key to ranking high and maximizing SEO. And despite what the
2/6/2024
14 : 54

📂 Steal this FREE conversion-optimized website template

​ ​ ​ ​ Hey friends, The last time you worked on a new website, where did you start? Design? Copy? Sitemap? Template? I'm a big proponent of copy-first web design (a subject we'll dive into
2/5/2024
20 : 24

📂 Customer research is the cornerstone of marketing strategy

​ ​ Today's newsletter is proudly supported by Videodeck 🎉 One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I'm
2/1/2024
14 : 24

📂 Taking the red pill of branding

​ ​ ​ ​ Today's newsletter is proudly supported by ReactSquad 🎉 I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon
1/29/2024
14 : 24

📂 Growth is a sum of interdependent factors working in harmony

​ ​ Today's newsletter is proudly supported by Sales.co 🎉 Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email outreach.
1/25/2024
14 : 24

📂 Common myths and mistakes that hold back growth

​ ​ Today's newsletter is proudly supported by xFusion 🎉 ​ A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing first-
1/24/2024
15 : 54

📂 Outsourced customer support that's actually good

​ ​ ​ ​ Hey friends, I'm stoked to share that I've partnered with xFusion as an official partner of the Swipe Files newsletter. I've known their cofounder Jim Coleman for years and have
1/22/2024
14 : 24

📂 B2B doesn't mean boring-to-boring

​ ​ ​ ​ Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing
1/18/2024
14 : 24

📂 Great markets are forgiving of subpar products (and bad markets starve great products)

​ ​ Today's newsletter is proudly supported by ReactSquad 🎉 I decided to partner with ReactSquad after experiencing first-hand how hard it was to hire a reliable engineer without paying Silicon
1/15/2024
15 : 54

📂 Why ReactSquad is a game-changer for SaaS founders

​ ​ ​ ​ Hey friends, I'm super excited to share something that has been a game-changer for me and can be for you too – my partnership with ReactSquad. I've joined them as an advisor and added
1/15/2024
14 : 34

📂 The ultimate marketing hack is building a remarkable product

​ ​ Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing agency
1/12/2024
9 : 14

📂 Bad positioning vs bad copywriting

​ ​ ​ ​ ​ Today's newsletter is proudly supported by Conversion Factory 🎉 I started Conversion Factory to help startups go from a nice-to-have to a must-have. We're the only product marketing
1/8/2024
14 : 34

📂 Going shirtless for clicks (yes, really!)

​ ​ ​ ​ Today's newsletter is proudly supported by Dofollow 🎉 In an era where content creation is easier than ever, content authority is the key to ranking high and maximizing SEO. And despite what
1/4/2024
14 : 24

📂 Running a magazine ad for B2B SaaS?

​ ​ ​ ​ Today's newsletter is proudly supported by Videodeck 🎉 One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I
1/2/2024
21 : 14

📂 NO MORE SPONSORS

An exciting announcement for the newsletter. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
1/1/2024
14 : 24

📂 Why Mailbrew got rid of its free plan

​ ​ ​ ​ Today's newsletter is proudly supported by Sales.co 🎉 Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email
12/4/2023
18 : 54

📂 An update on Conversion Factory 👀

...big things at my marketing agency ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌